Is green the new pink? March 16, 2007
Posted by mpollock in Uncategorized.trackback
Yesterday I was flipping though Glamour magazine. With all the text book/media reading/browsing, magazines are the only additional reading I make time for during the semester. I’m actually excited about Spring Break because then I can catch up on some of the must-read novels I’ve been dying to read. I saw the usual new trends for spring, tips on how to get that to-die-for body, foods you had no idea had those many calories, countless perfume advertisements and a section that got me thinking — Save the planet!
In honor of Earth Day, everyone in editorial writing, and the media in general for that fact will be touching on this eco-friendly holiday.But what I begin to think about was its more of a trend than just a editorial subject. Being green has been the pin point for many companies, celebrities and projects for sometime now.
But Singer/songwriter Melissa Etheridge summed it up at the Academy Awards in her reception speech by saying, “…caring about the Earth is not Republican or Democrat. It’s not red or blue, we are all green. This is our job. Now we can become the greatest generation, the generation that changed, the generation that woke up and did something and changed.”
And people are listening. They are stepping up and taking reusable totes to the grocery stores, driving fuel-efficient vehicles and eating local produce.
While green may be one of my favorite colors, right behind the old standby pink! I think I’m going to take my time in my switch in going green.
Interesting post, Missy
The whole concept of “green marketing” was a topic in our PR Case Studies class week before last. We looked at several companies that have found success through partnerships with environmental issues. But don’t look for green to replace “pink” as the lead color in cause-related marketing, at least not so long as breast cancer remains among the top killers and women remain among the primary shoppers. Breast cancer is a popular cause, and with good reason.
I wrote a post about this back in October — wondering aloud if the “pink” cause marketing isn’t getting too big a share of the attention. You can find it here.
http://toughsledding.wordpress.com/2006/10/30/is-strategic-philanthropy-really-ethical/
Blog looks good. I’m in the process of reviewing the blogs of your classmates, and I’ll send you some feedback next week. I got to your blog more quickly because you linked to me. Bloggers notice people who notice them. We all have big egos!